水年代. Bernardo Diversifies Its Portfolio With Metal Packaging From 云顶集团糖果游戏

亚德利，宾夕法尼亚州- 2020年5月6日. 在其94年的历史中，水年代. Bernardo (colloquially known as San Bernardo) has turned to metal packaging for its premium still and sparkling mineral waters. 号称“世界上最轻的水”,’ the product has historically been packaged exclusively in glass bottles. 然而, the company recognized the importance of diversifying its packaging portfolio to enable consumption during large outdoor events, 体育活动, beaches and other locations where certain formats can be restrictive. 最终选择饮料罐是因为它们的便携性, 可持续性 and range of printing and decoration options that support brand differentiation.

水年代. Bernardo partnered with experts from 云顶集团糖果游戏 to develop a creative design that reflected its quality and heritage. The final graphics were inspired by the artwork on La Giocca, the brand’s bottle created in 1994 by the legendary automobile designer Giorgetto Giugiaro. His design featured 105 water droplets, intended to bring the packaging to life as a “work of water”. 印刷在皇冠的帕尔马意大利工厂, 这些罐子采用了特殊的触觉处理，效果非常好, creating a multi-sensory product that truly stands out on retail shelves, 同时保证品牌的一致性. The same number of tactile droplets are printed on each can, 传递着每一个水年代. Bernardo spring water product should be beautiful to look at, handle and serve. The cans featuring this special finish performed well on the production line being as easy to print as the regular cans.

由于这是水年代的第一次. 贝尔纳多使用金属包装, 云顶集团糖果游戏 helped educate the company’s designers about the nuances of printing onto metal and how to adapt graphics to account for the curved surface of the beverage can. 在整个过程中，各个团队密切合作, including production – where 云顶集团糖果游戏 experts and members of the 水年代. Bernardo teams collaborated closely to ensure the final product was of the highest quality. 

Beyond offering visual and functional benefits, the 33cl cans are a key part of 水年代. 贝尔纳多对最高品质的承诺. 金属包装是阻挡不了光线的屏障, 氧气和细菌, and offers consumers the freshness intended by the company as it preserves the water in exactly the same condition as when it was canned. The format is also a perfect example of the circular economy at work, 使它成为一个负责任的包装选择. 作为永久性的, 高度可回收材料, the resources utilized in metal manufacturing continue to be reinvested in the production of new metal products, 包括罐, 一旦它们经过了回收过程. 

Antonio Biella, 水年代的总经理. 贝尔纳多评论道:“水年代. Bernardo is committed to preserving the environment and taking actions that minimize our impact as a company. For example, our factory has been powered by wind energy for many years. We also reintroduce any surplus water back into the natural environment. 在这个项目中, we wanted to stay true to our roots but leverage alternative packaging formats that would enable consumers to enjoy our products in outdoor settings and other events without limitation. Beverage cans were a natural fit due to their 可持续性 credentials as well as the ability to keep our water colder for longer periods of time.”    

薇罗尼卡 Curulla, Marketing and Business Development Director at 云顶集团糖果游戏 Bevcan Europe & Middle East added: “We value working with customers that appreciate the 可持续性 credentials that beverage cans have to offer. 这种格式使消费者能够使用水年代. Bernardo with them wherever they go and do their part to be environmentally responsible. 我们很享受与水年代的合作伙伴关系. Bernardo and think the final package will stand out proudly at the point-of-sale.”

关于皇冠控股有限公司. 

皇冠控股有限公司., 通过其子公司, is a leading global supplier of rigid packaging products to consumer marketing companies, 以及运输和保护性包装产品, 为广泛的终端市场提供设备和服务. 全球总部位于宾夕法尼亚州的亚德利. 欲了解更多信息，请访问 beckman.zizhanggui.com. 

欲了解更多信息，请联系:

在欧洲:薇罗尼卡 Curulla，市场部 & 云顶集团糖果游戏 Bevcan欧洲业务发展总监 & Middle East; Tel: 33 1 49 18 40 28; Email: 薇罗尼卡.Curulla@eur.zizhanggui.com 

在美国:Jon Beam, 营销经理, 云顶集团糖果游戏 云顶集团糖果游戏 North America; Tel: (215) 698-5248; Email: 乔纳森.beam@zizhanggui.com

In South America: Fabio Braido, Commercial Coordinator 云顶集团糖果游戏 Embalagens Metalicas da Amazonia S.A.; Tel:  55 11 4529-1081; Email: Fabio.Braido@zizhanggui.com.br   

墨西哥:Ramiro Barney, 商务总监, 云顶集团糖果游戏 云顶集团糖果游戏 Mexico; Tel: 52 (722) 275 5810; Email: Ramiro.Barney@famosa.com.mx 

亚太区:Frank Koh, 高级副总裁, 云顶集团糖果游戏 Asia Pacific Holdings Ltd; Tel: 65-622 948 28; Email: frank.koh@zizhanggui.com.sg

编辑咨询:Maria Ciubotaru, 助理副总裁, Finn Partners; Tel: 44 207 017 8345; Email: maria.ciubotaru@finnpartners.com