载城酒庄讲述一个史诗般的金属故事

云顶集团糖果游戏 Bevcan Europe & 中东 helps Zai Urban Winery 发射 high-quality wine in a convenient, sustainable format

亚德利,爸爸 – 2021年8月6日. Italian consumers are in for a real treat with the 发射 of Zai Urban Winery’s organic wine in beverage cans. 皇冠贝弗肯欧洲 & 中东 (云顶集团糖果游戏) was called to bring to life this visually appealing story to life as the brand’s partner for the manufacture and design of the six unique cans featuring high-quality graphics that give the product a premium look. To develop the emerging canned wine market in Italy and beyond, Zai Urban Winery expanded its canning facilities within a few short months of the products’ successful. 发射. 

Although wine is, of course, a traditional market in Italy, it has great potential for innovation. Zai has taken the opportunity to push the trend towards canned wines forward, 多元化成为多面手, sustainable packaging format that offers greater opportunities than glass and which fits the company’s dedication to safeguarding the future through a biodiverse circular economy. At the same time, Zai has an original, creative way of telling its story. 它创造了一个世界的愿景, in 2150, wine is no longer available due to a lack of care for the environment. Pollution has ravaged the Earth and only a miracle can bring back the joys of wine to those remaining on the planet.

让品牌故事栩栩如生, Zai Urban Winery has assigned six distinct characters for each of its organic wines, all of whom play a key role in returning wine to the world: DR. 科维努斯，游戏先生. 泡泡，布莱迪夫人和科克博格. 所有的葡萄酒都是250毫升的罐头.

在仔的产品中，有五款是素食产品. The low alcohol and low-calorie wines are perfectly suited to connoisseurs looking to enjoy their favorite drink that prioritize health and well-being. 优质设计, 每个都有一个人物，使用生动, 引人注目的图形, 也会吸引年轻观众吗, who invariably also take sustainability into account when making purchasing decisions. Here, 金属包装提供毫不费力, 它是100%可回收的，零性能损失, 成为循环经济的重要贡献者.

高创新区

The name Zai is an acronym of Zona Altamente Innovativa (高创新区 in English), after the historical industrial area of ​​Verona where the company is based and taps into what it perceives to be an increasingly vegan and organic future. Gabriele Stringa, 他是Zai Urban酒厂的合伙人之一, said: “We have developed a new way of offering wine while remaining focused on well-being, 效率, resource management and innovation - values ​​that are the backbone of our production strategy linked to sustainability. Metal packaging is key to this, as it is 100% recyclable with zero loss of properties. We believe beverage cans will be the future as consumers increasingly look to the impact their purchasing decisions have on their personal health and that of the planet. 我们与皇冠的合作使这一切成为可能, and now our unique story is reaching audiences across the continent as they enjoy our wines."

薇罗尼卡 Curulla, Marketing and Business Development Director at 云顶集团糖果游戏 Bevcan Europe & 中东, added: “Working with Zai Urban Winery to create these masterpieces in metal packaging has been an inspirational process for us all. Metal is undoubtedly a key component as we look to the future with sustainability in mind and delivers many practical benefits. 金属不会改变酒里面的味道, 例如, and the ability to deliver a single-serve portion means there is no need to open a full bottle when only one glass is wanted. It helps promote responsible consumption and can be easily transported and enjoyed in a wide variety of situations – such as on the beach, 在野餐或户外活动中, 例如.”

Each can features a QR Code that sends consumers to the winery 网站. 一旦有, they can access details about the provenance of the wine and read the story behind this exciting brand. The new line of wines is available in the hospitality and retail outlets across Italy, 爱尔兰, 德国, 保加利亚, 比利时, 丹麦, U.K. 和以色列.

关于皇冠控股有限公司. 

皇冠控股有限公司., 通过其子公司, is a leading global supplier of rigid packaging products to consumer marketing companies, 以及运输和保护性包装产品, 为广泛的终端市场提供设备和服务. 全球总部位于宾夕法尼亚州的亚德利. 欲了解更多信息，请访问 beckman.zizhanggui.com.

欲了解更多信息，请联系:

在欧洲:薇罗尼卡 Curulla，市场部 & 云顶集团糖果游戏 Bevcan欧洲业务发展总监 & 中东; Tel: 33 1 49 18 40 28; 电子邮件: 薇罗尼卡.Curulla@eur.zizhanggui.com

在美国:Jon Beam, 营销经理, 云顶集团糖果游戏 云顶集团糖果游戏 North America; Tel: (215) 698-5248; 电子邮件: 乔纳森.beam@zizhanggui.com

In South America: Fabio Braido, Commercial Coordinator 云顶集团糖果游戏 Embalagens Metalicas da Amazonia S.A.; Tel:  55 11 4529-1081; 电子邮件: Fabio.Braido@zizhanggui.com.br  

墨西哥:新男友 Barney, 商务总监, 云顶集团糖果游戏 云顶集团糖果游戏 Mexico; Tel: 52 (722) 275 5810; 电子邮件: 新男友.Barney@famosa.com.mx

亚太区:Frank Koh, 高级副总裁, 云顶集团糖果游戏 Asia Pacific Holdings Ltd; Tel: 65-622 948 28; 电子邮件: frank.koh@zizhanggui.com.sg

编辑咨询:Maria Ciubotaru, 助理副总裁, FINN Partners; Tel: 44 207 017 8345; 电子邮件: 玛丽亚（女名）.ciubotaru@finnpartners.com